language register.

Magazines use different types of language depending on their target audience. For example, a magazine aimed at teenagers may use slang and abbreviations, whereas a magazine for older people will use proper dialect. This makes it appealing to the correct target audience because an older person wont want to read a magazine they do not understand. An example of a magazine that is aimed at younger people is kerrang! This magazine tends to joke with the audience and used terminology that is more recent which makes it easier for the reader to understand. However, even though 'Q' magazine is for a relatively young audience, it is set out in a more mature manner so it appeals to a larger audience.